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PRINT IS A TRUE CRAFT. OUR TECHNOLOGIES ARE ADVANCED, BUT THAT’S NOT THE POINT. ACHIEVING THE SUBTLETIES
OF FINISH AND FINESSE STILL CALLS FOR EXTREME SKILL OF HAND AND EYE, AND GENUINE CARE IN THE PROCESS. THE CREATIVE AGENCIES, FASHION LABELS AND LUXURY BRANDS THAT REPEATEDLY TRUST US WITH THEIR MOST IMPORTANT WORK ALL CRAVE THIS CRAFTMANSHIP. THEY TOO
SEE THE VALUE IN TRADITIONAL QUALITY. THAT’S THE POINT.

Services

Customer service & environment

AS WE SEE IT, OUR BUSINESS OPERATES FAR BEYOND THE WORKINGS OF THE PRINT ROOM. WE’VE BRIDGED THE GAP BETWEEN DESIGN AND PRINT, AND BELIEVE IN PROPER COLLABORATION. EQUALLY IMPORTANT TO US IS OUR IMPACT ON THE WIDER WORLD; OUR MERIT IN SUSTAINABILITY IS A GIVEN.

Customer service

Much has been said, and read, about the
importance of customer service, and we are
paid-up subscribers to the cause. Our take on it
is encapsulated in one idea: In print, knowledge
and an eagerness to communicate are the
priceless assets that enrich the experience.
By talking, and sharing our expertise, clients
can benefit from all kinds of good things like
technical ingenuity, sound advice, practical
solutions, lateral ideas and creative inspiration.
It always makes for a smoother process and
the finished piece is, more often than not,
better for it. Of course, we also know how to
work on the right side of a budget and deliver
on the right side of a deadline.

Environment

Yes, we proudly possess the vital environmental
accreditations from the FSC. And from the PEFC,
which is the world’s largest forest certification
organisation. But it does seem that environmental
compliance is so much more about ticking boxes
these days. We believe that our approach and
processes are naturally good and healthy in
environmental terms. We recycle as much
waste as is humanly possible, and we only buy
our paper from well-managed sources. But the
most environmentally friendly thing we do is…
use paper. Brilliantly, the more you use, the
more trees are planted. Most sustainable forestry
institutions plant three new trees to replace one
old one, and young trees eat up three times
more CO2 than their older relatives. Win win.

Work

UEFA Champions League
Brand guidelines

The official UEFA Champions League brand guidelines has become the benchmark for best practice within the sports marketing industry.

Two hardback books are housed in hinged slip cases, which are wrapped in Perigrina Majestic, lined with suede and finished with silver ribbons, glued in under the lining. Incorporated within the books is a football-shaped USB device, which sits in a kiss-cut recess in the double thickness cover board, and a folded A1 poster in a pocket. The print includes silver litho and silver foil blocking.

Work

Design Assembly
3

Design Assembly was a challenging online design forum. This printed archive celebrates their third and final year in action.

The book comprises three different-sized volumes, glued together as one book. The three constituent parts each have a different binding method: Centre-sewn, PUR-bound (Polyurethane reactive glue) and naked-bound (without a hard cover). The combination of single-colour and full-colour print is complemented by foil blocked detailing in a gunmetal finish.

Work

Osman Yousefzada
S/S12 lookbook

Afghan-British fashion designer, Osman Yousefzada, is British fashion’s best-kept secret. Like his work, this book is simple, crafted but attention-grabbing.

Full-page images, image textures and solids are printed on Naturalis, and the loose sheets are scored and collated as an A3 format magazine.

Work

Heron Tower
Marketing literature

Heron Tower is a newly-built, state-of-the-art commercial tower in the City of London. The marketing materials reflect the scale and ambition of the project.

The book is case-bound with a metallic stock and is housed in a bespoke wrapped box, which features a matching lining paper and marker ribbon. The print remit involved large-scale full-colour work, consistent solids across a variety of stocks and typographic details in holographic foil.

Work

Mulberry
A/W11 invitation

Mulberry may have roots embedded in English heritage, but the brand is truly progressive. This invitation shook the preconceptions of accepted formats.

Packaged in a black covered box with a slip lid, this invitation is quite an elaborate piece of hand-finished paper engineering. The only way to describe it is as a ‘fortune-teller’ format, where the corners unfold to reveal the various details of the event. The finely-detailed artwork is produced in a combination of foil blocking in metallic gold and screen-printed white on black uncoated stock.

Work

280 High Holborn
Marketing literature

280 High Holborn is a residential development in Central London. The theme of high specification carries through into the marketing materials.

This large-format brochure was printed on PhoeniXmotion Xenon and features a number of finer details, including a short cover
in Colourplan Real Grey with
a Sandgrain emboss, laser-cut numerals and green thread-sewn binding.

Work

Tim Flach
Dogs Gods book

Dogs Gods, photographer Tim Flach’s second book, is a remarkable study of our canine friends.

As the chief consideration was the accurate reproduction of these dramatic images, a satin stock was selected to optimise print quality. However, the dust jacket is made from Flockage, an appropriately strokable material, and the resulting printed image makes for an interesting contrast.

Work

Design Museum
Wim Crouwel invitation

Identity were the official printers of the Design Museum’s highly anticipated Wim Crouwel retrospective in 2011.

The invitation comprised a triplexed Colorplan board, a large-scale foil blocking in silver and a wraparound dust jacket, also in Colorplan.

Work

Panthalassa
Marketing literature

Panthalassa is a 184 foot luxury super-yacht with interiors by Foster and Partners. The sophisticated marketing materials present her in suitable style.

The case-bound book is wrapped in Winter & Company’s Napura Khepra Madera, a wood-textured cover material, while their Papvr stock in pale blue was used for the end papers. The text stock is Mohawk Superfine Ultrawhite Eggshell. Other finishing details include an extremely delicate foil blocking in metallic blue, an Astralux slip sleeve and internal short pages.

Work

Lascivious Lingerie
S/S07 lookbook

Lascivious produce exquisite handmade lingerie. Attention to detail is the brand’s key quality, which naturally translates into design and print.

The saddle-stitched book is an intriguing combination of tactile paper stocks, short pages and an oversized cover. A mixture of black and white and colour photographs are printed on Naturalis Absolute White Smooth.

Contact

We are based outside London, that’s true.
But if you want a face-to-face chat, we’ll
always come to you. If you want a proof,
our drivers are in central London every day.
If you need to visit us to check a print run,
it’s really not that far: a train to Paddock
Wood from Waterloo East, Charing Cross,
London Bridge or Cannon Street will take
about 45 minutes, and it’s only a five minute
walk from the station to our building.

Unit 30, Eldon Way
Paddock Wood
Tonbridge
Kent TN12 6BE

If you’re looking for a price, advice about print,
formats, binding and finishing possibilities,
or you want to know more about what we
can do, we’ll be more than happy to help.

Telephone
01892 837989

Email
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Copywriting
Regard

Design and build
Morse Studio

Location photography
Lee Mawdsley